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2016 Mobile Ad Summit
Thursday
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June 
13
 at 
10:30am
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DigiTech Day Berlin-Brands,Publishers,Agencies talk tech

Thursday
, 
June 
13
 at 
10:30am
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Coming back to Berlin 2020 - more info will be shared


Digitech Day Berlin edition for Brands,Publishers and Agencies


Digitech Day Berlin was hosted on the June 13th  2019 @ The Family hub Engeldamm 60, Digitech Day  from 10:30 am to 5pm and offer inspirational content powered by the passion for showing how technology truly enhances digital marketing, trading and content.

 

Digitech Day intends to offer an intimate experience and provide  the perfect meeting point for leaders at brands, agencies, publishers and tech companies.  The events are held in New York, Berlin, London and Moscow will play host to a mix of keynote speakers from leading brands, publishers and agencies to tell their point of view. There will also be sessions where the publishers and brands share their knowledge and views on what they want from technology and technology companies actually prove what value they can add. 

 

As we all know, GDPR has made it increasingly hard to reach our target audiences. Digitech Day will offer the opportunity for  brands, agencies, publishers and tech partners to connect in person and help improve their knowledge of how technology will help achieve their business goals.

 

Ultimately, the day will allow publishers, brands and agencies the opportunity to lead the conversation and get a better sense of what the technologies will do for them - without feeling like they’re being pitched at!

 

We will discuss data alliance, Google and FB duple ,tech trends for 2019/2020 and more!

 

There will be a unique take on speed dating with a session called Under The Microscope. During this interactive and engaging session, attendees can grill the tech companies on how their technology helps to solve problems or adds value to businesses. It will also help brands, publishers and agencies get a better feel on what questions they should be asking and what service they should expect from their technology partners.

 

The Digitech Day will give attendees the opportunity to connect, network and listen to the experts across all sides of the media industry. 

 

We are looking forward to seeing you there!

First Speakers

Timo Richardson

Co- CEO Ströer Mobile Performance GmbH


Hossein Houssaini

Executive Tech Advisor


Dorota Karc


Executive Programmatic & Data Advisor

Stefan Blumenthal

Country Manager DACH bei zeotap

Jörn Strehlau

Head of Xaxis and Managing Partner Product & Data @[m]platform


Sabine Schmidt

Head of Programmatic & Ad Operations bei Webedia GmbH


Hannes Carl Meyer

Managing Partner Programmatic Data Strategy Annalect - Omnicom Media Group Germany


Marek Lacina

Director Programmatic Marketing ve společnosti lastminute.com


Charlotte Richter-Kiewning

Founder und Geschäftsführerin bei THE DISTRIQT


Dan Frank

CRO myGaru


Marco Feelisch

Managing Director & Founder
Buckle & Seam


Ivan Fedorov

Head of Admixer DMP


Marco Dohmen

VP Sales DACH at 1plusX


Sena Berglar

Managing Partner, Founder / Echte Liebe - Agentur für digitale Kommunikation


Thibauld Berly

Lancôme Digital and Communication Director


Anna Banicevic

CEO & Co-Founder at Zizoo.com


Richard Kidd

Executive Advisor

Ariel Shapira

CEO Social-Wisdom


Itamar Benedy

 

CEO Anzu.io

 


Evelyn Beier

Marketing Manager Central Europe bei AppNexus, a Xandr Company


Jan Heumueller

Managing Director DACH Ogury


Henriette Ahrens

Co -founder  thedistriqt


Agenda for Digitech Day Berlin Edition

10:00 - 11.00 Registration and coffee

 

11.00 - 11.05 DigiTech Day opening remarks - Ariel Shapira CEO Social-Wisdom

 

11.05 - 11.15 Mygaru is shifting power back to users by giving them rightful control of their personal data - Dan Frank CRO at Mygaru

 

11.15 - 11.40 Agency panel point of view , trends for 2019-2020 ,what are the challenges, discuss tech opportunities, GDPR replications and more! Moderated by Richard kidd - executive advisor with Jörn Strehlau head of Xaxis and managing partner product & data @[m]platform, Dorota karc Executive Programmatic & Data Advisor, Hannes Carl Meyer - managing partner programmatic data strategy annalect - Omnicom media group Germany

 

11.45  - 12.15 How successfully combine first and second party data to improve audience targeting and drive campaign outcome” Ivan Fedorov head of Admixer DMP

 

12:20 – 12:30 1st Party Data - Key asset for media and data collaborations in a post GDPR world Marco Dohmen VP Sales DACH at 1plusX

 

12:35 13:00 Diverse? Reverse? Let’s work it out. A discussion led by female professionals - Charlotte Richter-Kiewning Founder und Geschäftsführerin bei THE DISTRIQT, Sena Berglar Managing Partner, Founder / Echte Liebe - Agentur für digitale Kommunikation, Evelyn Beier Marketing Manager Central Europe bei AppNexus, a Xandr Company,Henriette Ahrens - Co -founder  thedistriqt

 

13.00 - 14.00 lunch including ‘under the microscope’ breakout 

 

14.00 - 14.25 Tech panel - tech companies challenges when working with brands and publishers. How can new technologies assist and what are the best ways to engage with new technology – moderated by Hossein Houssaini - executive tech advisor, Dan Frank CRO at Mygaru, Stefan blumenthal country manager dach bei zeotap.

 

14.25 - 14.35 How to reach audiences in the age of digital transformation Itamar Benedy CEO anzu.io

 

14:45-14:55 How Mobile Data Can Outperform Your Digital Marketing ROI - Stefan Blumenthal country manager dach bei zeotap

 

14.55 - 15.25 Publisher point of view session Sabine schmidt - head of programmatic & ad operations bei webedia gmbh, Jan Heumueller Managing Director DACH Ogury

 

15.25 – 16:00 Brands panel  point of view Moderated by Richard kidd - executive advisor with Marco feelisch - managing director & founder buckle & seam ,Marek Lacina - director programmatic marketing ve společnosti lastminute.Com, Anna Banicevic CEO & co-founder at zizoo.Com– a discussion on the pros and cons of using new tech for brands, digital revolution and what can make it work, inside tips on what is working and what to avoid.

 

16:00 - 16.10  Hossein Houssaini - executive tech advisor – market trends

 

16:10  - 16.15 concluding comments – Ariel Shapira CEO social-wisdom

 

16.15 - 17.30 drinks & networking sponsored by Ogury

 

 

 


The Final Countdown!
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Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails



Our partners


About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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