Digitech Day Berlin edition for Brands,Publishers and Agencies
Digitech Day Berlin was hosted on the June 13th 2019 @ The Family hub Engeldamm 60, Digitech Day from 10:30 am to 5pm and offer inspirational content powered by the passion for showing how technology truly enhances digital marketing, trading and content.
Digitech Day intends to offer an intimate experience and provide the perfect meeting point for leaders at brands, agencies, publishers and tech companies. The events are held in New York, Berlin, London and Moscow will play host to a mix of keynote speakers from leading brands, publishers and agencies to tell their point of view. There will also be sessions where the publishers and brands share their knowledge and views on what they want from technology and technology companies actually prove what value they can add.
As we all know, GDPR has made it increasingly hard to reach our target audiences. Digitech Day will offer the opportunity for brands, agencies, publishers and tech partners to connect in person and help improve their knowledge of how technology will help achieve their business goals.
Ultimately, the day will allow publishers, brands and agencies the opportunity to lead the conversation and get a better sense of what the technologies will do for them - without feeling like they’re being pitched at!
We will discuss data alliance, Google and FB duple ,tech trends for 2019/2020 and more!
There will be a unique take on speed dating with a session called Under The Microscope. During this interactive and engaging session, attendees can grill the tech companies on how their technology helps to solve problems or adds value to businesses. It will also help brands, publishers and agencies get a better feel on what questions they should be asking and what service they should expect from their technology partners.
The Digitech Day will give attendees the opportunity to connect, network and listen to the experts across all sides of the media industry.
We are looking forward to seeing you there!
10:00 - 11.00 Registration and coffee
11.00 - 11.05 DigiTech Day opening remarks - Ariel Shapira CEO Social-Wisdom
11.05 - 11.15 Mygaru is shifting power back to users by giving them rightful control of their personal data - Dan Frank CRO at Mygaru
11.15 - 11.40 Agency panel point of view , trends for 2019-2020 ,what are the challenges, discuss tech opportunities, GDPR replications and more! Moderated by Richard kidd - executive advisor with Jörn Strehlau head of Xaxis and managing partner product & data @[m]platform, Dorota karc Executive Programmatic & Data Advisor, Hannes Carl Meyer - managing partner programmatic data strategy annalect - Omnicom media group Germany
11.45 - 12.15 How successfully combine first and second party data to improve audience targeting and drive campaign outcome” Ivan Fedorov head of Admixer DMP
12:20 – 12:30 1st Party Data - Key asset for media and data collaborations in a post GDPR world Marco Dohmen VP Sales DACH at 1plusX
12:35 13:00 Diverse? Reverse? Let’s work it out. A discussion led by female professionals - Charlotte Richter-Kiewning Founder und Geschäftsführerin bei THE DISTRIQT, Sena Berglar Managing Partner, Founder / Echte Liebe - Agentur für digitale Kommunikation, Evelyn Beier Marketing Manager Central Europe bei AppNexus, a Xandr Company,Henriette Ahrens - Co -founder thedistriqt
13.00 - 14.00 lunch including ‘under the microscope’ breakout
14.00 - 14.25 Tech panel - tech companies challenges when working with brands and publishers. How can new technologies assist and what are the best ways to engage with new technology – moderated by Hossein Houssaini - executive tech advisor, Dan Frank CRO at Mygaru, Stefan blumenthal country manager dach bei zeotap.
14.25 - 14.35 How to reach audiences in the age of digital transformation Itamar Benedy CEO anzu.io
14:45-14:55 How Mobile Data Can Outperform Your Digital Marketing ROI - Stefan Blumenthal country manager dach bei zeotap
14.55 - 15.25 Publisher point of view session Sabine schmidt - head of programmatic & ad operations bei webedia gmbh, Jan Heumueller Managing Director DACH Ogury
15.25 – 16:00 Brands panel point of view Moderated by Richard kidd - executive advisor with Marco feelisch - managing director & founder buckle & seam ,Marek Lacina - director programmatic marketing ve společnosti lastminute.Com, Anna Banicevic CEO & co-founder at zizoo.Com– a discussion on the pros and cons of using new tech for brands, digital revolution and what can make it work, inside tips on what is working and what to avoid.
16:00 - 16.10 Hossein Houssaini - executive tech advisor – market trends
16:10 - 16.15 concluding comments – Ariel Shapira CEO social-wisdom
16.15 - 17.30 drinks & networking sponsored by Ogury
